FAQs

Digital marketing

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

The 7 big categories of online marketing are:Search engine optimization (SEO)Search engine marketing (SEM)Content marketing.Social Media Marketing (SMM)Pay-per-click advertising (PPC)Affiliate marketing.Email marketing.

Digital Marketing will remain as the most powerful way of Marketing in the future. But as the dynamics of digital marketing is changing every day, a digital marketer has to be agile, alert, smart and adapt to latest changes. ... So if you are thinking ought to or not no, it's indeed right time for you to go digital!

SEO

Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO.

“Many SEO firms will tell you that it takes 4 to 6 months to start seeing results. That's generally accurate, but bear in mind … SEO results grow over time.” – Forbes. “You might begin seeing improvements in organic ranking and an increase in traffic for keyword topics with little competition in just a few weeks.

SEO only works when you use the current best practices. When you do this, Google and other search engines will increase your website's ranking, leading to an increase in traffic and, in turn, conversions. But when you do SEO incorrectly, it does not work.

A Definition. Link building, simply put, is the process of getting other websites to link back to your website. ... Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation.

Get Active on Social Media. Social media networks have revolutionized marketing and can be a huge boon for your link building plan and guest post efforts. If you're not active on social media, then you're doing your brand a disservice. Become active by sharing new posts, images, and updates.

SEM Keyword Research Before you can choose which keywords to use in your search engine marketing campaigns, you need to conduct comprehensive research as part of your keyword management strategy.

Facebook ads

What makes Facebook ads really effective is the level of audience targeting, the number of users on the platform, and the level of analytics and insights. These advantages combined with a great strategy is why Facebook ads work for so many types of businesses.

Are Facebook Ads Worth It? When you get right down to it, though, even a great cost-per-conversion doesn't mean a Facebook campaign will be worth the money. ... In general, if you get more than $4.00 in revenue for every $1.00 you spend on advertising, that's a pretty profitable campaign.

But Facebook uses hashtags to group or categorize conversations between people. Simply search for the hashtag in the Facebook search bar with the “#” symbol. ... While Twitter might show you every recent Tweet with the hashtag, Facebook can bring up different information.

Instagram marketing

If you want to reach potential customers on Instagram, the fastest way to do that is through influencers who have already built an audience with a large following. More and more people are buying services or products based on what they see in their feed from the influential people they follow. They trust them.

With over 800 million unique monthly users on Instagram, marketing on the platform is absolutely worth it. Not only does this give your brand an additional channel to use when interacting with your audience, but many have also found success with direct purchases through the platform.

Google ads

Google Ads works on an auction system, which takes place every time a user performs a keyword search. To “win” the Google Ads auctions and see your Google advertisement appear for relevant keywords, you'll need to optimize your Quality Score and bid amount.

Google Ads allow you to advertise and promote your products and services when users search relevant keywords. When done right, it has the potential to turbo-charge leads and sales. Let's take a look at what Google Ads are, how they work, and jump into the exact process you can use to set it up for your business today.

The three most common Google Ads campaign types are: Search campaigns - usually text form, these ads can show on Google Search results pages when someone searches for a product or service that's similar to yours. Display campaigns - usually image form, these ads appear on websites or apps that your customers visit.

Google shopping is a rising trend in retail marketing that is hard to ignore. In fact, in 2018, Shopping ads made up 76.4% of all retail search ad spend in the U.S. On average, shopping ads generate 18% higher revenue per click than text ads on desktop.

A Google Product Listing Ad (PLA) is a data-feed driven ad that shows up in Google search when a user queries something product-related. Unlike a standard Google Search Ad, PLAs give more information to the user, including images, reviews, prices, buying options, and more.

Content Marketing

Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. It is, in itself, helping to evolve what customers expect from the brands they interact with.

Social Media Marketing

The term social media marketing (SMM) refers to the use of social media and social networks to market a company's products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.

Instagram Shop

People can visit a shop from a business' Instagram profile or through feed and Stories.