Well, COVID has finally made business owners understand the importance of their online presence. But, is online presence alone just enough?
What do businesses need to succeed in the online atmosphere?
The first most logical suggestion which you can understand is that you need SEO. But is that all? No, you need a lot more activity such as email, PPC, outreach, paid social, organic social media presence, etc.
But how do businesses do them all?
Well, everyone needs a guide in life. Similarly, for your businesses, online growth and performance businesses need to hire a digital marketing agency.
And digital marketing is a vast field. You’ll need the right guidance at different stages of your growth, else, like with anything else in life, you will end up spending loads of money but not really get any return on investment.
And that is exactly where a digital marketing agency can help you. In this blog article, we are going to explain what all sections a digital marketing agency in Chennai (which is our headquarters) can do for you and your business.
So here are our top 10 reasons as to why businesses (you) need to hire a digital marketing agency in Chennai.
1. You need to do what you are best at – that is doing your business efficiently
Digital marketing means taking care of various online activities & running successful campaigns.
And if you try to hire an in-house team to do it, you’ll have to allocate your time to sort their questions and are expected to guide them as well.
This time spent can rather be spent on where you have expertise in – running your business.
An agency can come in handy to lift this burden off your shoulder. You don’t want to spend months training your team. That time can otherwise be used for growing your business from the inside.
UGC is user-generated content. One of the easiest ways to get amazing content is by providing exceptional customer service. People usually take to social media to complain about a bad product or service. But the only way they talk about a brand positively is when they receive an amazing quality product or service and support.
And of course, there are other ways to generate such content – run a contest, feature customers, etc.
The second point is to portray the true personality or character for the brand on social media. It can be done by showcasing your support to sports teams, singers, dancers or other creators who have done exceptional work and you want to appreciate them for their efforts.
Surprisingly, the personality/character of a brand on social media is perceived by their affiliation and charity they do, promote or showcase online. So get ready to feature your favourites in your social media too.
With an agency like us, you simply need to share your goals and their timeframe. And we will be able to take it forward from there.
There simply is no other element involved. There is no training, onboarding or managing another team. All the elements of your online marketing are handled internally by the agency’s team. This frees you up to run your business better.
2. You Cut Down the Overall Costs
When deliberating over hiring a digital marketing agency, many businesses usually compare the cost of an in-house operation to the price of the agency. You’ll be surprised to learn that an agency is much less costly over time.
Agencies work as independent contractors, so you eliminate the need for payroll & associated taxes. Then, you are also cutting down the recurring costs of having full-time employees such as benefits, health care costs, and salaries.
Some of the core tools you need to run the campaigns can also come at a hefty one-time payment or subscriptions. Most digital marketing agencies already have all the essential digital marketing tools, and they will take care of all the campaigns as part of their retainer costs.
3. Work with specialised Digital Experts
The cost of hiring a digital marketing experts is very high. This is something that also takes a lot of time and thorough vetting.
This cost of knowledgable experts can also be offset by hiring a digital marketing agency. The agency has all such experts with years of experience and are highly approachable as well when you become their client.
The other key benefit here is that these experts have worked on similar projects in the past. So, you don’t expect to spend money on learning how to scale up business, they already know how to do it.
4. Stay Relevant at all times for your specific Industry
You should comprehend now that research is important before any new campaign. And for each industry the modus operandi changes. You cannot expect the same campaign to be used which delivered results on FMCG to deliver results for Jewelery as well
The onus of industry-relevant marketing practices is on the agency. They’re tasked to research your market and identify your competition. Plus, they follow the latest developments in digital marketing to ensure quantifiable results.
They also identify and research your target audience to learn and understand their behavior, preferences, and interests. This is to ensure the adopted marketing strategies yield the maximum results possible and to keep your business abreast of relevant developments.
5. You Can Get New Ideas
In digital marketing, it’s important to note that not all things will work for you. Some can offer disappointing results while others can be quite useful.
A good agency will give you great ideas on what techniques will give you results. They’ll provide a new perspective on some of the things that your team had already been doing. They will assess your marketing efforts and creating new ideas based on the viewpoint of the consumers.
For example, when it comes to social media marketing, a digital marketing agency will help you know where your target audience is mostly available. They’ll determine what content appeal to the most and how they share and consume it. This will help to streamline your social media campaigns.
6. It’s a Scalable Service
One thing that makes a digital marketing agency your best bet for online growth is its scalability.
In a normal setting, you’ll need to increase the size of your team whenever your business needs to grow, or you want to launch something news. This means that your business will need additional resources to support and fuel the growth.
With a marketing agency, that’s not the case. There will be no constraints on your current team and no need to expand your team.
A good company usually accommodates your needs as your business grows. They offer several plans and packages that best suit your business size.
Ideally, having a scalable and flexible agency is important, especially when you’re targeting a new market.
7. They Offer Measurable Results
No business wants to make investments that bring no results.
With so many marketing methods in the digital marketing landscape, it can be difficult to know the real ROI. However, an agency helps by determining the Key Performance Indicators (KPIs). These indicators help to figure out how your marketing campaigns are performing in relation to your objectives.
Also, they will identify the important metrics to follow across different channels to determine the effectiveness of each campaign. You’ll also get monthly or quarterly reports on your campaigns and a website audit to help you make sound marketing decisions.
Typically, a digital marketing agency offers clear insights into how your keywords are performing and how potential customers are engaging with your content and brand.
8. They Have the Tools
Let’s face it. Digital marketing requires the use of different tools to streamline each campaign. Unfortunately, there is nothing akin to a one-tool-for-all when it comes to marketing.
Most of these tools are premium services, and the costs increase with the addition of certain features or an upgrade. You will need analytics, keyword research, competitor analysis, paid search management, and automation tools.
The cumulative cost of using these online marketing tools can be quite hefty for small and mid-size businesses. Digital marketing services already have these tools in place to help you make the most of your campaigns. You don’t need to worry about the recurring costs that you’re likely to incur with their use.
9. You Get Professionalism for Your Native Ads
With the growth of native advertising, marketers are spending time and resources to learn more about it. The ability to display organic ads on various media platforms changes how customers interact with content.
Unfortunately, knowing where to show your native ads can be an arduous process. As such, your benefit can benefit from data-driven solutions offered by a digital marketing agency to determine the best placement and content distribution plan.
Native advertising offers a natural and organic way to display ads. When done right, it can provide a robust experience to boost your ROI.
10. Enjoy the Power of Storytelling
Your in-house marketing team works tirelessly to promote your products and services. This helps you to know what to improve and what to eliminate to make the product as attractive and viable as possible.
While all these happens, your digital marketing agency is busy defining and spreading your brand’s message across different channels and platforms. They help to generate positive PR for your products and services. This contributes to improving your visibility and image.
Ideally, storytelling involves creating compelling and engaging messages that connect and resonate with the target audience. Your agency achieves this by understanding your audience’s needs and pairing them up with the right solutions.
Choosing the Right Agency
Before you wander off in search of a marketing company to work with, you may want to hold your brakes first. There’s a good number of businesses out there, but not all of them will offer what they claim.
Digital marketing is a slow and continuous process, so choose the right firm. Runaway from those companies that promise instant or quick results. Determine the main limitations and specialities of a firm before making your decision.
Let them tell you the primary industries they cover, and they must share with you some of the tools and techniques they use. If necessary, you can ask for reports of their past and current projects to examine their performance.
Also, determine the online performances of the agency’s web properties. Their ranking on search engines helps to reinforce your relationship with them. Don’t forget to confirm their experience in the industry.
Grow Your Business With a Digital Marketing Agency
One fact is that digital marketing has the power to grow your business fast than most marketing techniques.
Hiring a digital marketing agency allows you to get started with your campaigns almost immediately. You don’t need to navigate the learning curve or set up a team. It’s possible to see your campaigns live within weeks after creating a strategy.
Start by first understanding your needs and sharing them with the agency. Digital campaigns work best if all parties are on the same page. Plus, your agency should enjoy the freedom of making decisions that best suit your interests and budget plan.
Do you have any questions about digital marketing? Feel free to reach out to us.