Instagram has gained prominence in the recent years and now almost every business, brand and person is on the platform. So your Instagram strategy needs to be on point and you need to take advantage of every single feature available at your disposal.
So as part of our Instagram tips series we are delighted to present you with our number one tip and most underused one by brands - Polls on Instagram Story ads!
Polls are highly engaging for the most obvious reason - they are simple and everyone loves to have an opinion, plus on Instagram you get to see the results instantly right then.
“Interactive ads in Instagram Stories, starting with the polling sticker, allow businesses to be more engaging and playful in order to build better connections. Not only do they help stories ads stand out, but they can generate more impact for your campaigns by encouraging people to watch longer. In 9 out of 10 beta campaigns, the polling sticker increased 3-second video views,” said the company in a post.
Well, it's simple if you follow the below steps:
During beta testing, Dunkin’ saw a 30 per cent lower cost-per-video-view while using the polling sticker, and Next Games’ app installs jumped 40 per cent after using a polling ad.
Not only that, we ourselves saw amazing results and traction to our luxury shoe brand, whopping 80% increase in direct traffic to the website and an overall brand recall uplift by 40% which is massive taking all things into account.
So what are you waiting for, go start your interactive poll ad on Instagram story.
For more such amazing tips on Instagram marketing follow us and get in touch with us.
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